Nerium International is breaking records. And yet, that’s what it was devised to do.

Nerium was blossoming when it launched in the fall of 2011. Of which startup year alone it attained $2.5 million in revenue. By the tip of 2012 it achieved 3,900 percent growth and generated $100 million in revenue. For that tremendous achievement it was eventually awarded the Bravo Growth Award for gaining highest percentage of growth during the prior year. That phenomenal blastoff placed the company at No. 86 found on the Direct Selling News Global 100 list.

By the top of 2012 Nerium International achieved 3 Cool Base John Danks Jersey ,900 percent growth and generated $100 million in revenue.

“I believe that is the first time an organization has gone from startup to $100 million rigth into the first year on the job, as well as back into the top 100 global companies,” Nerium International Founder and CEO Jeff Olson says proudly. Then he quickly shifts to looking toward the future. “That says a lot about the company. The only way you can imagine, employing your early results Cool Base Joe Crede Jersey , where we’ll be and naturally what we will do by what happen in 2020! The average company in the Global 100 is 15 to 18 years of age and does business in ten or fifteen countries. We ranked on selections with one product and another country.”

Nerium’s single product is NeriumAD Age-Defying Treatment night cream that is clinically known to reduce the appearance of fine lines, wrinkles, discoloration, uneven texture Cool Base Jeff Keppinger Jersey , enlarged pores and aging skin. Nerium encourages your niche market take before-and-after pictures to allow them to have visible, objective proof that solution works.

Nerium International was actually created to market NeriumAD. Scientists at Nerium Biotechnology Inc., a global research and development company, which now functions as Nerium International’s business partner Cool Base Harold Baines Jersey , accidentally discovered the Nerium oleander plant living in other research. For the reason that sought the absolute best uses no matter the plant, they found that its extract delivered remarkable age-defying results when targeted against the skin. They then developed a proprietary procedure to extract the plant’s beneficial ingredients so they may be utilized in products.

From Source to Sell, Slowly

Managers there spent 3 years trying to find the simplest way to market their discovery. They expected to sell the resulting products through traditional retail outlets and direct marketing channels resembling infomercials. Eventually, they explored direct selling. Or simply a once they met Olson Cool Base Frank Thomas Jersey , an industry veteran, and asked him to steer the new company.

Jeff Olson, Founder and CEO of Nerium International, addresses the gang after his company accepts the Bravo Growth Award.
First Cool Base Early Wynn Jersey , he wanted assurance that the merchandise worked. The Nerium Biotech team presented him possibly imagine stack of peer-reviewed studies found on the extract’s effects on the skin. Olson was impressed but rarely yet convinced. Learning how critical a result of direct selling companies to defend their claims about product performance, he solicited third-party clinical trials.

So Nerium enlisted the item of highly respected ST&T Research International get pleasure from rigorous clinical trials. ST&T selected participants for some trial, randomly assigning each of these test the consequences of NeriumAD. ST&T’s technology includes the most advanced facial scanning equipment helpful to see what’s happening on your complexion’s surface, and likewise what’s developing underneath. The scanners produce objective results dependant upon computer investigation of changes in the skin. ST&T scanned skin’s surface of study subjects on weekly basis for 30 days. ST&T researchers consider a 5 percent improvement in during the month to be an excellent result. They found a whole lot more results from NeriumAD. Finally Cool Base David Robertson Jersey , Olson was on board.

The company holds globally exclusive dermal and oral application rights to NeriumAD’s proprietary ingredient, extracted from the Nerium oleanderplant.

The company holds globally exclusive dermal and oral application rights to NeriumAD’s proprietary ingredient, and this protects the integrity of raw materials by growing them at Nerium Biotechnology’s exclusive commercial farming operation-the only one in the world dedicated to the cultivation no matter Nerium oleander plant. With strict biomedical field protocols-the very best standards for commercial farming-the farm provides a zealous and renewable resource reserved exclusively for research and production. The power provides Nerium with plant-to-product integrity and almost unlimited capacity.

Pursuing Perfection

2013 Bravo Growth Award: Nerium
Anyone elements were significant to Olson because he was beginning to see the chance to possess a personal goal: to build what he considered the proper direct selling company. That could be realized goal Olson wanted his company it doesn’t need to be built with a look into the everything. Building a great product was for only the beginning.

“When we launched, we’re a mature company Cool Base Chris Sale Jersey , whether you looked at our management or our systems. Nerium International may tend to be sooner or later old, but it was actually at least 15 years old.”
-Jeff Olson, Founder and CEO

The next thing to do was going for great management team. He combed the cleaning industry for available, seasoned Cool Base Carlton Fisk Jersey , smart, professional executives. The senior group were existing for almost every year before the company took its first application from a prospective Brand Partner. Olson says the Nerium International team has 150 numerous years of collective direct selling experience.